Your homepage is a window into your business. Try to think of it as a shopwindow to your store. With that in mind, what do you want your customers and visitors to think when looking at it? Do you want them to find it visually appealing, know exactly what you are offering when they set their eyes on it and get a clear message from you as a potential supplier?
It takes less than a second for visitors to decide if they are interested to explore your website further and here are a few tips for you to get them to decide that they do!
The recommended position for your logo is the top left. By surrounding it with negative space (white space), you will make it stand out and be noticed. Given that logo is a representation of your business and offer, you want your visitors to remember it and mentally connect it with the information they read on your website.
Clear and Descriptive Headline
If the homepage is the most important part of your website, headline is the most important part of your homepage. You might want to place it above, below or within the hero shot and go with the KISS principle – kip it simple, stupid. Its main purpose is to tell your visitors who you are, how you can help them and to keep them interested.
Having landed on your homepage, your visitors will scan for general information and answers to their questions. The next thing they’ll do is try to find additional information and you want to make it as easy for them as possible. Having an intuitive navigation menu, you provide your visitors with a roadmap to your website. So, make it visible, make it simple and make it clear. This way you help your visitors quickly find the information they are looking for.
The purpose of contact info is to make it easy for your website visitors to get in touch with you. Having said that, it is not enough to have a separate ‘Contact us’ page, you also need to add your contact info to your homepage. A perfect place for it is header, footer or both.
It is great to have nice looking photos on your homepage but it is even better to have nice looking photos of your work. These photos need to be compelling and just a hint to what’s coming next when they click on the ‘Projects’ button in your navigation menu.
From my personal experience, the websites that kept me interested enough to scroll down to the footer area actually answered my initial questions, and they kept me interested to keep looking for more. That’s why having additional links, secondary calls to action and contact information is strongly recommended for the footer area. The most important elements of a footer are contact information, links, and social media icons. Additionally, social media icons act as social proof and thus help you build trust among potential customers.
Having come up with a perfect layout with the above listed features, as a final touch you need to work on the SEO aspect of your homepage (and other website pages too!). To make search engines like your website and drive more organic traffic, place relevant keywords in your meta description, title tag, headline, images and you are ready to go.
Specializing both in webdesign and digital marketing, we can not limit the list of features to the visual and functional ones only. We help our clients have a user-friendly website with intuitive navigation and always go an extra mile to make it SEO optimized. You can check out our work here.